James Cracknell and Richard Benyon call for people to love their rivers

Double Olympic gold medal-winning rower James Cracknell and Natural Environment Minister Richard Benyon today urged the public to show their support for the ‘Love Your River’ campaign. The campaign encourages people to value their local river and shows the relationship between water in a river and the water used in the home.

Richard Benyon and James Cracknell, the new Love Your River Campaign Adviser, both donned wellingtons before stepping into the River Chess in Chesham, joined by local school children in an activity called ’kick-sampling’ (an activity used to monitor a river’s environmental health).

Working in support of the ‘Love Your River’ campaign, Thames Water and the River Chess Association were there to show James Cracknell and Richard Benyon how water companies and local community groups are working together to improve the water quality on the River Chess. Natural Environment Minister Richard Benyon said:

“I am delighted that James Cracknell has come on board as the ‘Love Your River’ Campaign Adviser. James has a great passion for rivers and is the perfect person to explain the many benefits that rivers bring to our everyday lives. We rely on rivers for much of the water we use, so it is in all our interest that we protect and cherish them. The fact that so many organisations and individuals have come together to back this campaign shows the importance we all place on making sure our actions don’t damage our rivers.”

James Cracknell Love Your River Campaign Adviser, said:

“I’m really pleased to be joining the ‘Love Your River’ campaign. Going to school in Kingston, I’ve experienced first-hand the benefits a river can bring to a community – not only for physical activity, but socially and fiscally also. We’ve all got a role to play in making sure our rivers are as healthy as they can be and I’m pleased to be involved.” The website for the ‘Love Your River’ campaign can be found at: http://www.defra.gov.uk/loveyourriver