A YouGov study has revealed a worrying 20 per cent decline in the number of people visiting the coast since 2005. The research we commissioned also found that over half the nation hasn’t had a single day trip to the coast in the last year.
A steady decline in the nation’s feelings of connectedness to the coast, particularly in young people, was also confirmed by the comparative study of 9,000 people over the last decade. Only one in seven 18-24 year olds felt that their happiest childhood memory is being by the sea, which is half the national average.
Not having enough spare time was given as the biggest reason stopping people hitting the shores. Other barriers were that the coast is too busy when the weather is nice, too expensive and lacks easy transport links. Many people…
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